Nato has been on all three sides of the insurance lead business, which is unusual, and it's the reason this masterclass exists.

He started as an agency owner. Independent P&C, buying internet leads like everyone else, and getting burned by how they were generated. So he started generating his own out of necessity. That agency did over $1M in premium in year one and $5M in four years, on leads he produced himself. He sold it two years ago.

Then came the part almost nobody in this space can claim. A non-compete meant he couldn't sell insurance, so he became a lead vendor. For two years he sold leads to the same companies agents buy leads from. He knows what a lead actually costs to generate, how many times it gets resold, and exactly what happens to an agent's money, because he was the one collecting it.

He tried teaching agents to run their own ads and killed the program, because knowing how was never the constraint. Time was. So Fully Automated builds and runs the machine instead. Today that's roughly 200 insurance agencies, more than $2,000,000 in ad spend managed in the last twelve months, and 20 to 30 brand-new ads created and tested every month across the whole client base.

He's spent 13 years running paid ads, 8 of them working with insurance agents, and has interviewed more than 1,000 agents in the last year alone.